Author Archives: alisonguzzio

About alisonguzzio

A marketing and public relations veteran, Alison Guzzio has directed projects for a range of high-tech, pharmaceutical, security, ecommerce, manufacturing, chemical, global trade and broadband companies. Strengths include positioning companies to maximize visibility among key stakeholders such as media, investors, channel partners and customers. Alison has a strong understanding of business objectives and she effectively translates this into results for her clients. In addition to her experience managing the demands on emerging companies, Alison is skilled in taking products from conception to roll-out, developing creative marketing plans, generating media coverage along the entire product lifecycle and leading brand awareness campaigns during critical growth stages.

The Morning of the Big Pig Show

The alarm clocks are going off with a vengeance these days. School has already started or about to be back in session for most and it’s time to get the hell out of bed. (And the end of late-night Fortnite, … Continue reading

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Liz Burns: Master Woman of Reinvention Turns 80

Frances Elizabeth ‘Tillie’ Burns turns 80 today and what a celebration it is! I found this greeting card and loved the sentiment, so fitting for the woman who has created a life that continues to evolve: When you look back … Continue reading

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Kids, Today…

The school year starts Monday and it’s monumental for the Guzzio kids. First year of high school, middle school and youngest about to wrap up elementary school. I have vowed not to say the typical back to school parent comments: “Where … Continue reading

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AMPED Up: Whac-a-Mole Just Isn’t for Carnies

Why is it when you get hit with one life shit sandwich, you suddenly are being punched in the face like a game of Whac-a-Mole? I was once told great advice to deal with a lot of turmoil. “When friends … Continue reading

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It’s at Dad’s House

If you are divorced, the frustration of the statement, “It’s at Dad’s house”, can make your body tense and your blood boil. It is inevitable when looking for something or when ready to leave for school, sporting events or the … Continue reading

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14 Years On Becoming Robbie Wise

14 years ago today, Robert Harrington Guzzio came into this world and I am so amazed at who he is becoming. Happy birthday to my oldest child! I know most enter into parenthood with the the same blindness, but I didn’t … Continue reading

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The Personal Destiny Dog Fight

The thinkers of the ancient world pondered the question of who governed the universe— the gods or destiny? Was the world ruled by reason or by blind necessity? According to Heraclitus, everything depended on destiny, and destiny meant necessity. The … Continue reading

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