NATIONAL PUBLICIST DAY

Today is the day to celebrate the incredible career of PR! Thanks to Kristi Hedges and Elizabeth Shea for opening my eyes to this profession. I am proud to say I have a J.O.B. I am passionate about.

Sure there are many low points, tons of grunt work and more rejections than I care to disclose (I still love you, dear editors/reporters)..

.rejecttion

…but the highs of obtaining recognition by various media outlets for individuals and companies has provided me a sense of accomplishment and gives me a creative outlet that energizes me on a daily basis.  #Grateful

History of PR:

October 30th is the day that the New York Times printed verbatim the very first press release written by Ivy Lee, the “father of modern PR”. The Pennsylvania Railroad was a client of Ivy Lee, and on October 28th, 1906, 50 people lost their lives due to a three-car train jumping a trestle in New Jersey and plunging into a thoroughfare creek. In response to this, Ivy Lee created the first press release that afternoon. He not only convinced the railroad to distribute a public statement, he also convinced them to provide a special train to get reporters to the scene of the accident.

The New York Times was so impressed with this innovative approach to corporate communications that it printed the first press release—verbatim—on Oct. 30, 1906 as a “Statement from the Road.” (information obtained from SearchEngineWatch.com)

Public relations is such a love/hate relationship (you love to hate it and hate to love it). This industry isn’t an instant gratification one…and on some days a non-gratification. This is a day for publicists to come from behind the scenes where they are constantly working (even behind their eyelids) and be appreciated publicly for all they do to improve brand communications with the public.

OBSERVE

Call, email, or shout out to all publicist on social media and let them know you appreciate them. Don’t have a publicist? Well today’s the perfect day to research and contact one that suits your brand and show your appreciation for what they could contribute to your brand. Use #NationalPublicistDay to post on social media.

HISTORY

National Publicist Day and it’s meaning was submitted and founded by Jordanna Stephen, owner of APARTMENT|SEVEN, a PR firm in New York, and declared by the Registrar at National Day Calendar.

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About alisonguzzio

A marketing and public relations veteran, Alison Guzzio has directed projects for a range of high-tech, pharmaceutical, security, ecommerce, manufacturing, chemical, global trade and broadband companies. Strengths include positioning companies to maximize visibility among key stakeholders such as media, investors, channel partners and customers. Alison has a strong understanding of business objectives and she effectively translates this into results for her clients. In addition to her experience managing the demands on emerging companies, Alison is skilled in taking products from conception to roll-out, developing creative marketing plans, generating media coverage along the entire product lifecycle and leading brand awareness campaigns during critical growth stages.
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