On any given day 5.5 million pints of Guinness are consumed around the world. But on St. Patrick’s Day, that number more than doubles to 13 million pints, per a quote from Beth Davies Ryan, global corporate-relations director of Guinness.
To reiterate the PR tip of tying your brand into a nationally recognized ‘holiday’, I would like to reference my blog from last October when I declared National Pig Pen Day: https://alisonguzzio.wordpress.com/2012/10/02/i-am-high-on-the-hog-pig-pen-is-famous/
I am not saying all companies will have the chance to more than double their sales or obtain media coverage by piggybacking (pig pun intended) on a well-known holiday, but there are ways to inject these themed days into your business communications. Ideas include:
Employee engagement – Work-a-holic Day, Don’t Go to Work Unless Its Fun Day
Conferences – National Diversity Day, Business Women’s Day, etc
Community Outreach – World Red Cross Day, Spring Clean Up Day
Social Media – managing social media content can be a daunting task. Tapping into the national or wacky days can be a great space filler (more: http://holidayinsights.com/moreholidays/index.htm)
As a part Irish cailín óg (means a grown-up girl), I am a big fan of St. Patrick’s Day. I will consume my fair share of Guinness during my long awaited weekend with my sisters.
Cheers and I leave you with an appropriate toast:
May the hinges of our friendship never grow rusty. And our ale never turn musty!
Tip of the week: try a shot of Stolichnaya Vanilla in your Guinness.