PR Stunt or Really Good Beer?

On any given day 5.5 million pints of Guinness are consumed around the world. But on St. Patrick’s Day, that number more than doubles to 13 million pints, per a quote from Beth Davies Ryan, global corporate-relations director of Guinness.

To reiterate the PR tip of tying your brand into a nationally recognized ‘holiday’, I would like to reference my blog from last October when I declared National Pig Pen Day:

I am not saying all companies will have the chance to more than double their sales or obtain media coverage by piggybacking (pig pun intended) on a well-known holiday, but there are ways to inject these themed days into your business communications. Ideas include:

Employee engagement – Work-a-holic Day, Don’t Go to Work Unless Its Fun Day
Conferences – National Diversity Day, Business Women’s Day, etc
Community Outreach – World Red Cross Day, Spring Clean Up Day
Social Media – managing social media content can be a daunting task. Tapping into the national or wacky days can be a great space filler (more:

As a part Irish cailín óg (means a grown-up girl), I am a big fan of St. Patrick’s Day. I will consume my fair share of Guinness during my long awaited weekend with my sisters.

Cheers and I leave you with an appropriate toast:
May the hinges of our friendship never grow rusty. And our ale never turn musty!

Tip of the week: try a shot of Stolichnaya Vanilla in your Guinness.


About alisonguzzio

A marketing and public relations veteran, Alison Guzzio has directed projects for a range of high-tech, pharmaceutical, security, ecommerce, manufacturing, chemical, global trade and broadband companies. Strengths include positioning companies to maximize visibility among key stakeholders such as media, investors, channel partners and customers. Alison has a strong understanding of business objectives and she effectively translates this into results for her clients. In addition to her experience managing the demands on emerging companies, Alison is skilled in taking products from conception to roll-out, developing creative marketing plans, generating media coverage along the entire product lifecycle and leading brand awareness campaigns during critical growth stages.
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