Don’t Be A Chicken, Commit Like A Pig


Great fable for business as well. We all know there are two types of project members – pigs, who are totally committed to the project and accountable for its outcome, and chickens, who consult on the project and are informed of its progress. By extension, a rooster or gamecock can be defined as a person who struts around offering uninformed, unhelpful opinions. [Insert known rooster face and chuckle to yourself.]

A successful project needs both chickens and pigs, but what about the work horse? Blog for another day, I guess.

To honor these fully committed, highly intelligent animals, today is National Pig Day! One week after National Margarita Day – everybody give me a great big yeehaw or a hellyeah!

According to Wikipedia, the holiday celebration was started in 1972 by two sisters (I was just born, coincidence? I think not.) The purpose of National Pig Day is “to accord the pig its rightful, though generally unrecognized, place as one of man’s most intellectual and domesticated animals. This day includes events at zoos, schools, nursing homes, and sporting events around the United States. It is also recognized at “pig parties” where pink pig punch and pork delicacies are served, and pink ribbon pigtails are tied around trees in the pigs’ honor.

So chickens might be strutting to the news of being superior in a project, but I looked up National Chicken Day and guess what? It doesn’t exist. Your egg delivery clearly does not rank higher than bacon! What I did find was National Fried Chicken Day on July 6. So mark your calendar for that big day and head to KFC or fry up your own and enjoy the finger lickin’ goodness.

Tip of the week: If I wasn’t already going crazy enough over these two holidays one week apart, today is also Share a Smile day and Peanut Butter Lover’s day. Give someone a great big spoonful of Jiffy and make them grin ear to ear! Now that’s entertainment.


About alisonguzzio

A marketing and public relations veteran, Alison Guzzio has directed projects for a range of high-tech, pharmaceutical, security, ecommerce, manufacturing, chemical, global trade and broadband companies. Strengths include positioning companies to maximize visibility among key stakeholders such as media, investors, channel partners and customers. Alison has a strong understanding of business objectives and she effectively translates this into results for her clients. In addition to her experience managing the demands on emerging companies, Alison is skilled in taking products from conception to roll-out, developing creative marketing plans, generating media coverage along the entire product lifecycle and leading brand awareness campaigns during critical growth stages.
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