Trust Your Gut!

January is the month where many of us make plans for the year. This potentially involves major decisions for business, personal, wellness and if you read my last blog, passion.

It can be invigorating and empowering or completely overwhelming and disorienting.

The good news is even CEOs struggle with decisions. In fact, decision making has never been identified as a critical competence for CEOs or the rest of an organization. It does not exist in many curricula at either graduate or undergraduate university programs. It is most often in the dreaded “soft“ skills category.

What CEO’s are good at is using their intuition, judgment, experience, instincts, etc., to make successful choices. You can do the same.

A rule of thumb, mentioned in Business Week, is to evaluate whether or not you have enough information to eliminate some options, and then simply making the decision. Doing it, literally.

This is where many people aren’t willing and dreams, aspirations and goals for the year become as obsolete as Michael Jackson’s Neverland Ranch. Oh wait, that is making a comeback since it was purchased by Lady Gaga. (Your star news for the day.)

Think about your decision at hand. If it has two outcomes, I bet one seems to involve a lot more certainty. The other revolves around a million unknowns. How do you know that what you choose will work out, and if it doesn’t, that you won’t regret not going the other way?

The answer is you don’t, can’t, and won’t. We can never know for sure when we make a decision that it’s going to pan out as we hope. All we can do is follow our strongest “gut” feeling, and then trust that whatever the future holds, it will enrich our lives/business, one way or another.

Five tips that might help with the process, but in the end it’s up to you.

1. Set aside time to give careful thought to the decision. The worst thing you can do is act in haste.
2. Check with your internal compass. How will you feel if you make one decision? How will you feel if you make the other?
3. After you have gathered as much info as possible, decide and act! Have confidence in yourself as decision maker.
4. Ask yourself three questions before diving into something new or daunting: What’s the worst that can happen? How likely is that to happen? Can you deal with it?
5. Go with your first instinct. The minute you second guess yourself or doubt your choice, it goes all downhill from there.

Tip of the Week: Chili cook-off tonight. I am making a healthy turkey option. Here is a similar recipe:


About alisonguzzio

A marketing and public relations veteran, Alison Guzzio has directed projects for a range of high-tech, pharmaceutical, security, ecommerce, manufacturing, chemical, global trade and broadband companies. Strengths include positioning companies to maximize visibility among key stakeholders such as media, investors, channel partners and customers. Alison has a strong understanding of business objectives and she effectively translates this into results for her clients. In addition to her experience managing the demands on emerging companies, Alison is skilled in taking products from conception to roll-out, developing creative marketing plans, generating media coverage along the entire product lifecycle and leading brand awareness campaigns during critical growth stages.
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