A great tool for Public Relations is writing about trends. I have worked with clients and reporters over the years publishing bold predictions, game-changing technologies, expected market adoption and thought leadership tips for success as companies enter the New Year.
Inc. Magazine is always good for these types of list and I really like the article posted earlier this week by Erik Sherman.
Rather than showcasing bright, shiny new objects, the author provides the top five trends that are hot in the press but are not relevant to your business.
If you don’t want to read the full article, here are the cliff notes:
1. Quick Response Codes (QR Codes) that enable a consumer to take a picture with a smartphone, use an app that can decipher the squiggles, and then land on a marketing website or perhaps download some enticing content.
2. Big Data is hot in the press. Everyone needs it but Real big data involves millions or even billions of data points. We’re talking complicated tasks like predicting the weather, or Google looking for trends among all the search queries it sees day in, day out.
3. BYOD, that’s short for bring your own device. The idea is that by letting employees use their own computers, smartphones, or tablets they’ll be more productive. Time for a reality, it does not mean untamed levels of productivity.
4. Gamification. An example would be an achievement badge for staying in a hotel or frequently “checking in” to a restaurant? It might help some companies, but this has all the smell of a silver-bullet solution. When all is said and done, games rely on consumer whimsy and can be ephemeral in nature, which probably isn’t what you had in mind for business improvements.
5. Consumer Internet Companies were big in 2012 with notable start-ups like Cheezburger Inc. and Glam Media. Just look at the money you can make through an acquisition: Even after the value of Facebook’s stock crashed, Instagram still sold for $741 million. Despite the continued interest in this sector, the B2B sector offered a few bright spots, especially in financial services and IT and will continue to be the focus for investors.
In light of this blog topic, I am changing up my tip of the week. One of the most common resolutions for the New Year is diet and exercise. Here are my tips on how you can successfully embarrass yourself at the gym:
1. Run on the treadmill and be sure to pick the one that has been freshly oiled. Let your towel drop and run along the walking belt to the floor. Without checking to see if the towel has been soiled, generously wipe your face. Walk around the gym and take in the looks from other fitness friends. Once you arrive in the bathroom you will be delighted to see black oil all over your face.
2. Have elective cosmetic surgery. Get back into the gym as soon as possible and start running on the treadmill. Decide to get a little closer to the fan and without looking, jump to the neighboring treadmill another gym rat left on for you. Very carefully, go completely airborne but turn to your side so that you don’t wreck your new investments. Land with a huge thud on the walking belt and fly off onto the gym floor.
3. Bring your own yoga mat. Preferably one that is cheap and chunks of it continually come off. When wrapping up a great session, feeling like one with the universe, lay with your face flat on the mat. Introduce yourself to other yogis around you and the teacher. Don’t look in the mirror until you get home and then you can peel off the dime-size piece of blue yoga mat.