Run Me To Distraction

Last week I ran the Philadelphia marathon. In case you don’t know the story of marathons, Pig Pen is here with a history lesson. Pheeiddepedes ran from the planis of Marathon to deliver the message of victory by the Greeks over the Persians. He ran the 26 miles and dropped dead. Not a good start for the history of the race. The marathon distance was increased by .2 miles during the London Olympics so the Royal children could see the finish of the race from their palace balcony. My blog about spoiled brats is in the pipeline, stay tuned.

As I ran for almost four hours, I pulled up every fun memory and visual from my mental files to get me through the race. I started to think about the positive use of distractions and conducted additional research when I returned home. I found plenty of support around my theory that distractions can be the linchpin to a crisis survival strategy.

A funny crisis I have been dying to parlay into one of my blogs is the time one of my sisters inadvertently scooped up someone else’s poop that was “resting” on the edge of the toilet in a port-o-potty. That required a crisis survival strategy which utilized multiple forms of distractions, beer being the top choice. (You are welcome Lysa and congratulations on your 2nd marathon this year!) You get my point.

On the flip side, distractions break our concentration, lower our productivity and cause us stress. In case you are reading this during work hours and it is not adding value to your immediate task, this is a distraction. You might be saying to yourself, thank you Captain Obvious, but this is life in the digital age.

The initial intention of technology was to make us efficient and accurate at what we do. Technologies like Facebook were developed to make you feel connected. This self-feeding monster of social connectedness is a huge distraction. Many businesses actually block their employees from accessing this from work computers.

Commercial news and TV channels are unable to keep the speed at which Twitter is spreading the news. Added to this problem – companies now have internal chatting system like Lync from Microsoft or Cisco Webex Connection.

At the end of the day we can find ourselves moving from place to place, blaming thing to thing for disturbing us, rather than staying focused. If you were distracted enough, Pinterest just launched business tools. Very cool, just try to use in moderation – http://tinyurl.com/dy7r8gl

Lastly, I do need to thank Fergie, Taylor Swift and Meatloaf for coming through at clutch times with great tunes during the marathon. Music is a welcomed distraction during any distance run!

Pick of the week: double dog dare Chardonnay, California $10/bottle

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About alisonguzzio

A marketing and public relations veteran, Alison Guzzio has directed projects for a range of high-tech, pharmaceutical, security, ecommerce, manufacturing, chemical, global trade and broadband companies. Strengths include positioning companies to maximize visibility among key stakeholders such as media, investors, channel partners and customers. Alison has a strong understanding of business objectives and she effectively translates this into results for her clients. In addition to her experience managing the demands on emerging companies, Alison is skilled in taking products from conception to roll-out, developing creative marketing plans, generating media coverage along the entire product lifecycle and leading brand awareness campaigns during critical growth stages.
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