Yes, Do Go Changing to Try and Please Me

As a rule, pigs poo in one place. It is helpful at times to clean up the spot, remove the smell and physically help the pigs change their ‘potty’ location. The same goes for people, companies, exercise routines and so much more, they become old and stale when left stagnant. We all need change to keep our own edge, positively impact levels of interest and if a goal, capture the leadership position.

Physical change is a major focus for many of us. Facelifts continue to increase in popularity because of society’s high standards on personal appearance. An interesting fact, The American Society of Plastic Surgeons reports that they have noted 71 per cent increase in the number of chin augmentations over the past year, or what is being branded the ‘Facebook facelift’. De-tagging and deleting unflattering photos is not enough for some people as the number of patients who are getting cosmetic surgery continues to increase because they are displeased with their appearance on social networking sites.

Exciting facelift gossip in the PR world, USA TODAY is going ‘under the knife’. According to an article in Tuesday’s paper, the daily rag unveiled new designs for its newspaper, website and mobile apps in time for its 30th anniversary this weekend.

The complete overhaul of the newspaper is designed to showcase USA TODAY’s prowess in visual storytelling and bring “stronger voices” to its stories. The new logo reflects “the pulse of the nation,” the company says in a statement. USA TODAY’s new logo — a large circle in colors corresponding to the sections — will be an infographic (the hot trend in graphics) that changes with the news, containing a photo or image that represents key stories of the day. (Hopefully they collected feedback from customers to ensure there won’t be backlash for the overhaul; GAP’s logo was trashed in 48 hours. See funny video)

Gannett shares were up 11 cents to $17.25 in midday trading Thursday and have risen more than 30% in the past three months. Pig Pen will be sure to circle back and see if the goals to reinvigorate, revolutionize and entertain were attained.

Although I am not quite ready for a facelift, I have de-tagged my fair share of bad photos on Facebook. Right now I am also feeling, in horse terms, “road hard and put away wet“, after a long summer spent mostly in the sun. To undo this self-inflicted damage, I have found an awesome treatment, it is called SWiCH ™. If you are local in Chester County, you are in luck. Make your appointment at Pure Beauty Med Spa with Christine Smithson 610-388-3200. Otherwise, spas around the country are offering this service.

Maybe plastic and cosmetic surgery/treatments are only ‘putting lipstick on a pig’, but I say change is great if it makes you happy!

Wine pick: Smart Cookie Chardonnay, Central Coast, CA


About alisonguzzio

A marketing and public relations veteran, Alison Guzzio has directed projects for a range of high-tech, pharmaceutical, security, ecommerce, manufacturing, chemical, global trade and broadband companies. Strengths include positioning companies to maximize visibility among key stakeholders such as media, investors, channel partners and customers. Alison has a strong understanding of business objectives and she effectively translates this into results for her clients. In addition to her experience managing the demands on emerging companies, Alison is skilled in taking products from conception to roll-out, developing creative marketing plans, generating media coverage along the entire product lifecycle and leading brand awareness campaigns during critical growth stages.
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One Response to Yes, Do Go Changing to Try and Please Me

  1. Pingback: Sunshine on My Nose Job – Quick Survey on Medical Tourism | Pig Pen

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